The easiest way to create a Guild Mark for your guild:
Download this old version of GIMP image editor for Windows. 
http://www.oldversion.com/windows/the-gimp-2-6-11
Create a new 24x24 pixel document and choose 
Fill with: Transparency in the 
Advanced Options of the Create a New Image request.
Draw your image, or copy paste in an image you already have. Note if you want it to have a transparent background you should copy paste an image that already has the background removed or you can use the tools in GIMP to remove the parts you want to be transparent. I'm not going to explain how that is done - search Google for tutorials.
Once done with your image, choose 
File > Save and name the image 
mark.bmp and press the 
Save button.
In the 
Save as BMP window, click 
Advanced Options and select the 
32 bits A8 R8 G8 B8 option and then click the 
Save button.
Copy the 
mark.bmp file into the 
guildmark folder of the game client.
Open the game and go to the 
Guild Management tab of the 
Guild interface and click on the 
GuildMark button. Your new image should appear there. Click the 
OK button and you are done.